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SPOTIFY

CLOSER TO TATO

Since the invasion of Ukraine, thousands of dads have been forced to leave their families and join the military. Leaving a young generation crossing the border not knowing when they’ll hear their dads’ voices again.

Insight:Studies show that hearing the voice of someone you love can create an equal chemical effect in your body as hugging them would.

Solution: Spotify - Closer to TaTo (Closer to dad)
We made a way for young Ukrainian refugees to listen to audiobooks narrated by their dads. Making it possible to fall asleep to a familiar voice when everything else is uncertain. By uploading audio of someones voice in the Spotify app, AI technology can convert it into the narrator of any chosen audiobook.


Awards
The One Show / Young Ones 2023 - Gold and silver

PETA

DEATH ROW


Thousands of animals die in transports on the road to slaughter.

Insight: The suffering in farm factories and slaughterhouses are well known, but the road in between seems to be invisible.

Solution: Peta- Death row: Even though that suffering is happening right next to us. To expose these roads, we team up with Waze - an interactive navigation app - and launch the campaign “Death Row”. With data from the Waze app such as traffic delays and temperature we can get an idea of how the conditions for the animals change along the road. On digital billboards we expose what is happening behind the closed doors of the transports. We use the Waze platform to organically spread the word among drivers and hopefully reach beyond just the specific roads. The CTA is to sign a petition to ban live animal transports in the EU.






Awards
The One Show / Young Ones 2023 - Shortlist x 3
 
CASEMOVIE





 BILLBOARD 1 






 
BILLBOARD 2

UBER 

UBERFEATS

YOU PAY LESS. RIDERS GET MORE


UberFeats highlights the limitations of how many deliveries a rider can make in an hour, and the expansional rate of single households. By using UberEats’ data, this app feature allows for neighbors to co-order and share the fare.  Also, the rider gets paid more per delivery. UberEats becomes the most obvious choice of food delivery services.

YAGYA

OFF THE
BEATEN PATH 

Background:
Yagya started as a contrast to the equestrian fashion, which is very homogeneous. Yagya aimed to bring more of a street style into the stable and worked on transitioning from street to stable fashion.

Insight:
Horseback riding doesn't need to adopt anything cool from another culture; it's an incredibly tough sport and can stand on its own merits.

Solution: 
The "Off the Beaten Path" concept highlights various situations and demonstrates the excitement of horseback riding without placing it in a different context. In the "Midnight" campaign, we delve into the world of night riding, focusing on a woman's courage to trust her horse in the darkness.








Awards
The One Show / Young Ones 2023 - Shortlist 



   











   
                                          

WWF

OIL PAINTINGS OF THE ARCHIPELAGO

In the Swedish archipelagos there are around 300 000 small leisure boats that still use old two-stroke engines. These engines spill a third of their fuel directly into the water. We create the campaign - “Oil Paintings of the Archipelago”. We bring empty canvases out into the archipelagos, looking for oil spills. Due to the high concentration in those spots, we simply dip the canvases, creating an oil painting.
The campaign ends with an auction and the proceeds are donated to a charity aimed at prohibiting the use of old two- stroke engines.